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Explore documented Microsoft Advertising campaigns, strategies and performance outcomes from brands across ecommerce, travel, retail and other industries.

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Published results

Documented Microsoft Advertising Results

Explore published Microsoft Advertising case studies and see how different businesses used search, Performance Max, Shopping, audience signals and conversion measurement.

Results shown below are published case-study results and are not Bing Ads Services client results unless explicitly identified.

Showing 8 of 8 case studies

Featured Case Study
Microsoft Advertising Case Study
CLARKSRetail / Ecommerce

Clarks Drives 22% More Orders With Microsoft Advertising

Working with agency Tinuiti, Clarks consolidated its Performance Max campaigns into a single primary campaign to give the algorithm more data and improve efficiency within a limited budget.

  • Performance Max
  • Product Feeds
  • Audience Signals
  • Campaign Consolidation
+22%
Orders
+25%
ROAS
+10%
Conversion Rate
13%
Traffic Cost Improvement
Source: Microsoft Advertising
Read Case Study: CLARKSView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
LENOVOTechnology / Ecommerce

Lenovo Increases ROAS by 106% With Performance Max

Lenovo partnered with Assembly Global and Microsoft Advertising to use Performance Max to reach new demand and improve performance during peak shopping periods.

  • Ecommerce
  • Performance Max
  • AI-powered advertising
+106%
ROAS
+104%
Conversion Rate
+46%
Qualified Traffic
Source: Microsoft Advertising
Read Case Study: LENOVOView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
FLIGHT CENTRETravel

Flight Centre Increases Conversions by 84% With Performance Max

Flight Centre used Performance Max, audience signals, automated bidding and cross-channel reach to expand beyond traditional Search campaigns.

  • Performance Max
  • Audience Signals
  • Automated Bidding
  • Cross-Channel Reach
+84%
Conversions
+36%
ROAS
Source: Microsoft Advertising
Read Case Study: FLIGHT CENTREView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
NAOMIEcommerce / Wellness

NAOMI Increases Conversions by More Than 800%

NAOMI strengthened its Performance Max strategy with impression-based remarketing to reconnect with high-intent shoppers.

  • Ecommerce
  • Performance Max
  • Remarketing
+800%
Conversions
+600%
Attributed Sales Value
+200%
Microsoft Advertising Spend
Source: Microsoft Advertising
Read Case Study: NAOMIView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
NUESKE'S / AMSIVEEcommerce

Performance Max Delivers 1,042% ROAS

Amsive used Microsoft Performance Max for Nueske's DTC growth, combining product catalog coverage, search themes, audience signals, conversion-focused bidding and UET tracking.

  • Ecommerce
  • Performance Max
  • Shopping
  • Conversion Tracking
1,042%
ROAS
+12%
Conversion Rate
3 weeks
To Profitability
Source: Microsoft Advertising
Read Case Study: NUESKE'S / AMSIVEView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
TEKNOSARetail / Ecommerce

Teknosa Drives 98.4% Purchase Revenue Growth

Teknosa used Performance Max with Microsoft Merchant Center product feeds, automated bidding and audience signals during peak shopping demand.

  • Retail
  • Performance Max
  • Shopping
  • Product Feeds
+98.4%
Purchase Revenue
+70.5%
Conversions
+43.7%
Add-to-Carts
+24.5%
Ecommerce Traffic
Source: Microsoft Advertising
Read Case Study: TEKNOSAView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
AVBOBInsurance / Lead Generation

Performance Max Drives 70% of Total Leads

AVBOB used Performance Max, strategic bidding, ad scheduling and audience targeting to reach high-intent users.

  • Lead Generation
  • Insurance
  • Performance Max
70%
Of Total Leads
50%
Lower CPL vs. Search
1.75x
Conversion Rate vs. Search
+60%
Monthly Brand Search Volume
Source: Microsoft Advertising
Read Case Study: AVBOBView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Microsoft Advertising Case Study
ADAMICUSPerformance Marketing Agency

Microsoft Advertising Becomes a Core Revenue Engine

adamicus GmbH, a Germany-based agency, scaled Microsoft Advertising from a testing channel into a primary revenue driver using performance-led budget growth and high-intent audiences.

  • Performance Marketing
  • Microsoft Advertising
  • Audience Targeting
+32%
Revenue
+75%
Reach
8,800%
Conversion Rate Increase in Peak Season
Source: Microsoft Advertising
Read Case Study: ADAMICUSView Original Case Study (opens in a new tab)
Published by Microsoft Advertising. Not a Bing Ads Services client result.
Transparency

Documented Results. Transparent Attribution.

Some case studies featured on this page are published by Microsoft Advertising and are presented for educational and reference purposes. They are not Bing Ads Services client results unless explicitly identified as such.

How we present them
  • Every case study on this page is published by Microsoft Advertising.
  • Each one links to its original source.
  • None of these results are claimed as Bing Ads Services client results.
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