Challenge
Technology shoppers research and compare across several decision stages, so Lenovo needed to reach purchase-ready audiences as their intent shifted. Improve return on ad spend, unlock incremental demand and build an adaptable, AI-ready campaign method for competitive shopping periods such as Black Friday.
Strategy
Bring Search and Shopping campaigns together under a unified Performance Max setup driven by AI optimization instead of manual campaign management.
Implementation
- Automated, value-based bidding aligned to business outcomes.
- Ad eligibility extended to Microsoft Copilot conversational experiences.
- Creative assets supplied across categories and refreshed for seasonal promotions.
- Audience signals built from first- and third-party data.
- Daily performance monitoring across markets.
Microsoft Advertising Products
Results
Key Takeaways
Automation frees teams to focus on strategy, platform-native campaign design supports consistent performance, and close collaboration between brand, agency and platform speeds up decisions in high-demand periods.
Source
This page is a summary prepared by Bing Ads Services for reference. The results are those documented by Microsoft Advertising and the advertiser named above. They are not Bing Ads Services client results.
