Challenge
The source does not describe a specific challenge. Strengthen its digital presence and drive quality policy acquisitions while improving first-premium success rates at scale.
Strategy
Run an AI-powered Performance Max campaign aimed at audiences interested in life insurance, with strategic bid management and ad scheduling during peak hours across multiple channels.
Implementation
- Campaigns ran across MSN, Outlook and other Microsoft properties.
- Bidding and ad scheduling were managed around peak hours.
- Audience targeting focused on people interested in life insurance.
Microsoft Advertising Products
Results
Key Takeaways
A data-driven, omnichannel approach delivered measurable growth, wider reach and better efficiency. Cost per lead and conversion rate comparisons are against regular Search campaigns.
Source
Source: Microsoft Advertising. View Original Case Study. Agency or partners named in the source: iLEAD et al, InMobi Advertising.
This page is a summary prepared by Bing Ads Services for reference. The results are those documented by Microsoft Advertising and the advertiser named above. They are not Bing Ads Services client results.
