Rising traffic costs and stronger competition on Google made online sales targets harder to reach. Increase revenue and reduce costs while holding traffic and sales volume steady within a limited budget.
Consolidate Performance Max campaigns so the algorithm has more data to learn from and exits learning phases sooner.
A simpler Performance Max structure gave the algorithm more data to work with, which improved efficiency, increased orders and stretched the budget further.
Source: Microsoft Advertising. View Original Case Study. Agency or partners named in the source: Tinuiti.
This page is a summary prepared by Bing Ads Services for reference. The results are those documented by Microsoft Advertising and the advertiser named above. They are not Bing Ads Services client results.
Retail / Ecommerce
Microsoft Advertising
Lenovo partnered with Assembly Global and Microsoft Advertising to use Performance Max to reach new demand and improve performance during peak shopping periods.
Flight Centre used Performance Max, audience signals, automated bidding and cross-channel reach to expand beyond traditional Search campaigns.
NAOMI strengthened its Performance Max strategy with impression-based remarketing to reconnect with high-intent shoppers.
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