Microsoft Performance Max Management
Performance Max can simplify how you reach people across Microsoft’s inventory, but only when the inputs are right. We manage the assets, signals and measurement behind it.
- Text and image assets
- Audience signals
- Conversion goals and values
- Product feeds for ecommerce
- Budgets and bidding
- Reporting and testing
Where Performance Max Fits
It works alongside Search and Shopping, not instead of them. We decide the mix from your goals and data.
Search
Best when you want control over keywords, queries and messaging.
Performance Max
Best when conversion goals are clear and you want broad reach from a single campaign.
Shopping
Best for product-led ecommerce with a well-kept feed.
What Makes It Work
Clean conversion data
Automation optimizes toward whatever you measure, so the signal has to be right.
Strong assets
Clear text and visual assets give the system better material to test.
Useful audience signals
Signals from your own customers and site visitors guide early learning.
Patient testing
Automated campaigns need time and data. We change one thing at a time and read the results.
Performance Max Questions
Straight answers about working with us on Microsoft Advertising.
Do you manage Performance Max?
Yes. We manage Performance Max campaigns with attention to assets, audience signals, conversion goals and, for ecommerce, product feeds.
Can you fix Microsoft Ads conversion tracking?
Yes. We check UET, conversion goals and how conversions are counted, then fix the gaps so the platform receives reliable data.
Ready to Turn More Searches Into Customers?
Get a clearer view of your Microsoft Advertising campaigns, tracking and growth opportunities.