Challenge
Manual campaign optimization alone could not deliver what a competitive Black Friday season demanded. Capture peak November retail demand and grow conversions and revenue without reducing return on ad spend.
Strategy
Move to AI-powered automation built to find and reach shoppers with strong purchase intent at scale.
Implementation
- Performance Max campaigns connected to Microsoft Merchant Center product feeds.
- AI-driven bidding and audience signals matched inventory to high-intent buyers across Microsoft Search and Audience networks, including Outlook and MSN.
- InMobi shared seasonal insight on click timing and demand patterns to guide budget allocation through November.
Microsoft Advertising Products
Results
Key Takeaways
Performance Max let Teknosa scale aggressively during Black Friday without compromising efficiency.
Source
Source: Microsoft Advertising. View Original Case Study. Agency or partners named in the source: InMobi Advertising, SEM.
This page is a summary prepared by Bing Ads Services for reference. The results are those documented by Microsoft Advertising and the advertiser named above. They are not Bing Ads Services client results.
