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MICROSOFT ADVERTISING CASE STUDY
NUESKE'S / AMSIVE

How Performance Max Delivered 1,042% ROAS for Nueske's

1,042%
ROAS
+12%
Conversion Rate
3 weeks
To Profitability

Challenge

Scale online revenue without excessive spend for a business that had traditionally sold through restaurants and wholesale. Expand DTC ecommerce sales across multiple placements while keeping budget efficient.

Strategy

Launch one Performance Max campaign covering the full product catalog, bringing over the existing Google setup and adapting it for Microsoft.

Implementation

  • A single Performance Max campaign across all product categories.
  • Search themes and audience signals for targeting.
  • Maximize conversions bidding from launch.
  • Universal Event Tracking (UET) for conversion measurement.

Microsoft Advertising Products

  • Performance Max
  • Search themes
  • Audience signals
  • Maximize conversions bidding
  • Conversion tracking (UET)

Results

  • 1,042%ROAS
  • +12%Conversion Rate
  • 3 weeksTo Profitability
  • Profitability reached in three weeks, versus a typical six
  • 20% of the Microsoft Advertising budget allocated to Performance Max

Key Takeaways

Amsive reports that Performance Max did not need to be profitable from day one and became its second most profitable placement on Bing after branded search.

Source

Source: Microsoft Advertising. View Original Case Study. Agency or partners named in the source: Amsive.

This page is a summary prepared by Bing Ads Services for reference. The results are those documented by Microsoft Advertising and the advertiser named above. They are not Bing Ads Services client results.

Key Results

  • 1,042% ROAS
  • +12% Conversion Rate
  • 3 weeks To Profitability
  • Profitability reached in three weeks, versus a typical six
  • 20% of the Microsoft Advertising budget allocated to Performance Max

Strategy

  • Ecommerce
  • Performance Max
  • Shopping
  • Conversion Tracking

Industry

Ecommerce

Platform

Microsoft Advertising

Source

Microsoft Advertising

View Original Case Study

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